Brookline Group Logo
This page focuses on logo designs I was tasked to do for the company known as the Brookline Group. The idea was to portray a sense of trust in the company. I also wanted to attempt ways to convey efficiency, stability, and connectivity through these logos. Throughout my process, I’ve explored many possible outcomes to view the Brookline Group as a reliable company.
My first idea for the logo was made with four triangles, the center representing the company and the three other triangles on the side representing the different stakeholders. The triangle in the center changes its outline color whenever it crosses over with one of the other triangles. The purpose of this logo was to symbolize how the connectivity between the three stakeholders keeps the company organized. I made two versions of the logo: one has the letters colored, and the other has the center colored.
Next, I made a logo using a series of interconnected triangles. The concept aims to illustrate the seamless flow of services of the Brookline Group. Each triangle flows seamlessly over one another, emphasizing harmony. The second logo focuses on portraying the company as a reliable connector. The arms represent each stakeholder trusting the company to provide efficient service deliveries. The final logo in this section is meant to symbolize Brookline Group’s stability due to its stakeholders. The design is a triangle separated into three segments. Each segment represents each stakeholder and their role in keeping the company stable. The logo reflects the role of Brookline Group as the unifying force that brings all stakeholders together under one umbrella.
I made two other sets of logos that utilize triangular forms but in different formats. The first seen here has three triangles placed on top of each other to make a larger triangle. This is meant to emphasize Brookline Group’s efficiency as a service provider. The next one follows a similar structure but has one segmented triangle connecting to a full triangle. There is also a smaller one placed in the middle, acting as a sort of centerpiece for the logo.
I continued by making another logo using puzzle pieces. Its design symbolizes how crucial each player is in the company’s business plan. It also conveys the Brookline Group as the central orchestrator. For the last logo, I wanted to design it to portray the illusion of efficiency within the company’s management. I once again used triangles to create a cohesive structure that symbolizes the effective management provided by Brooklin Group. This logo communicates the concept that Brookline Group acts as a central hub, bringing together the needs of all stakeholders and efficiently managing them within a unified framework.
Here is my final version of the company logo. The concept behind this logo for Brookline Group is to symbolize order, trust, stability, and being grounded. The logo design aims to convey the Brookline Group as a trusted partner that brings all stakeholders together and effectively solves their needs. The squares serve as a form of unification between different stakeholders. The overall impression is one of reliability, professionalism, and competence. The logo has two variants: one with the center square white with the four outer squares colored blue, and another where the outer squares are white while the center square is blue. This project was finalized in September 2023.
