See No Lead. Taste No Lead. Smell No Lead. Campaign
This page focuses on a campaign project I did while at Rutgers: See No Lead. Taste No Lead. Smell No Lead. I, along with two other students, have been assigned to design an awareness campaign about the water in Newark being contaminated by lead from rusting pipes. The purpose of this project was to collect data on the people’s stance regarding the issue and to inspire the community to come together to resolve it.
For our project’s presentation, there are hand-drawn illustrations with phrases and taglines to further emphasize the issue that is presented. For example, there is a drawing of a bathroom sink faucet that is pouring down a block of lead instead of water. Written above the drawing is the phrase “Clean Our Water.” This shows how contaminated water can affect the livelihood of anyone, especially at home. We also gave other people during our presentation to become more involved with this campaign by handing them sheets of paper to have them explain what they think clean water means to them and what they want Newark to do about it. Some responses presented include them wanting Newark to remember this event and how they believe being part of a community means being united.
There are also three boards with colored squares that serve as links to scan with a phone. The red square on the poster sends a link to a petition to inform city officials of the water situation. The orange square allows you to take a picture for you to post on Instagram. The yellow square links you to a website to donate to the cause. This was completed in October 2019.
